Apple Inc. (AAPL) · Nasdaq · FY2025
The Good the strongest evidence Walter found
The highest sales and profit of the three years Apple presented — with Services doing the heavy lifting.
Net sales rose 6% to $416.2 billion in FY2025 from $391.0 billion in FY2024. Net income reached $112.0 billion, up from $93.7 billion, and diluted earnings per share rose to $7.46 from $6.08. Services net sales grew 14% to $109.2 billion and carried a 75.4% gross margin (up from 73.9%). Total gross margin percentage reached 46.9% (from 46.2%) — the highest of the three years shown. Every geographic segment grew except Greater China.
Found in: Form 10-K · filed 2025-10-31 · Item 8, Consolidated Statements of Operations · Item 7, MD&A — Products and Services Performance; Gross Margin
VIEW SEC EVIDENCEThe Bad the clearest pressure the company disclosed
China shrank again, tariffs bit into product margins, and the cash tax bill jumped to $43.4 billion from $26.1 billion.
Greater China net sales fell 4% to $64.4 billion in FY2025 from $67.0 billion in FY2024 — the second straight decline shown ($72.6 billion in FY2023). Wearables, Home and Accessories fell 4% to $35.7 billion from $37.0 billion. Products gross margin percentage slipped to 36.8% from 37.2%, with tariff costs named as a cause. Cash generated by operating activities fell to $111.5 billion from $118.3 billion, and cash paid for income taxes jumped to $43.4 billion from $26.1 billion.
Found in: Form 10-K · filed 2025-10-31 · Item 7, MD&A — Segment Operating Performance; Products and Services Performance; Gross Margin · Item 8, Consolidated Statements of Cash Flows
VIEW SEC EVIDENCEThe Ugly the most serious risk Walter found
A €500 million EU fine under appeal, a U.S. government antitrust lawsuit, and a criminal-contempt referral — all open at once.
On April 23, 2025, the European Commission fined Apple €500 million under the Digital Markets Act and ordered it to remove restrictions on developers steering users outside the App Store; Apple has appealed. The same day, the Commission issued preliminary findings in a second DMA investigation — a final violation finding there could bring fines up to 10% of Apple’s annual worldwide net sales. In the U.S., the Department of Justice and state attorneys general sued Apple on March 21, 2024, alleging smartphone-market monopolization. And in the Epic Games case, on April 30, 2025 a federal court found Apple violated its 2021 injunction, barred any commission on purchases made outside apps, and referred Apple to the U.S. Attorney over possible criminal contempt; Apple’s expedited appeal was argued in October 2025. The filing also warns that remedies in the Google search case (September 2, 2025) could affect revenue Apple earns from Google search placement.
Found in: Form 10-K · filed 2025-10-31 · Item 3, Legal Proceedings · Item 1A, Risk Factors (Google licensing arrangements)
VIEW SEC EVIDENCEWhat Changed From Last Year FY2025 vs FY2024
- Tariffs arrived. New U.S. tariffs began affecting Apple in the second quarter of FY2025; the filing names tariff costs as a reason Products margins fell, and flags a Section 232 national-security investigation into semiconductor imports.
- The EU fine landed. The €500 million DMA fine and cease-and-desist order came April 23, 2025 (now under appeal), and the second DMA investigation reached preliminary findings the same day.
- The Epic ruling escalated. The April 30, 2025 violation finding, the bar on out-of-app purchase commissions, and the criminal-contempt referral are all new this fiscal year.
- Google search payments moved into the risk column. The September 2, 2025 remedies order — and a possible reversal on appeal — could change what Apple earns from search-licensing arrangements.
- The buyback baton passed. The May 2024 $110 billion repurchase program was exhausted (final $19.8 billion in Q4 FY2025); a new May 2025 $100 billion program had about $99.8 billion remaining at year-end. The dividend rose to $1.02 per share from $0.98.
- New products launched in Q4 FY2025: iPhone 17 lineup, iPhone Air, Apple Watch Series 11, SE 3 and Ultra 3, and AirPods Pro 3.
Found in: FY2025 Form 10-K · Item 1 (products) · Item 1A (tariffs, Google) · Item 3 (EU, Epic) · Item 5 (buyback programs) · Item 7 (tariff timing, margins) · Item 8, Consolidated Statements of Shareholders’ Equity (dividends per share)
VIEW SEC EVIDENCETHE BOTTOM LINE
In FY2025 Apple reported the highest net sales and net income of the three years presented — $416.2 billion and $112.0 billion — with Services carrying a 75.4% gross margin, $90.7 billion of buybacks and a dividend raised to $1.02. Against that: a second straight Greater China decline, tariff costs pressing product margins, a €500 million EU fine under appeal, and an unresolved U.S. antitrust suit. These are the principal changes and pressures disclosed in the filing.
EVIDENCE REGISTER
- Form 10-K (FY2025), Apple Inc., filed 2025-10-31, SEC accession 0000320193-25-000079 — SEC filing index
- Main filing document — aapl-20250927.htm
- Key figures cross-checked against the filing’s own XBRL renderings: R3 (operations), R5 (balance sheets), R7 (shareholders’ equity), R8 (cash flows), R38 (net sales by category), R68 (segments) — e.g., R3
- Independent auditor: Ernst & Young LLP, San Jose, California (PCAOB Firm ID 42); consent filed as Exhibit 23.1.
✔ VERIFIED AGAINST SEC FILINGS · AUGUST 2, 2026
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